An Energy client’s ambition was to enter the Times Top
100. In the process, they wanted to engage final years
at a list of target universities



We created a fully branded microsite hosting a competition that students had to answer weekly brain teasers to be in with a chance to win a prize. The competition was designed to be quick and easy to enter as well as very shareable, ideal for a student audience used to instant gratification.

The campaign was live at the 30 high fliers universities and was promoted by 45 fully briefed On-Campus Promotions Brand Ambassadors. Each Brand Ambassador had 18 hours to promote the competition; this covered pre-promotion, promotion during the competition and generic post-promotion.

The campaign also utilised other Virtual Campus solutions, including targeted e-shots through



  • Our client climbed up 23 places in the Times Top 100

  • 5,792 entries to the competition

  • Brand Ambassadors delivered 6,326 clicks to the competition

  • Microsite received 15,222 visitors during the course of the campaign