An Energy client’s ambition was to enter the Times Top
100. In the process, they wanted to engage final years
at a list of target universities
We created a fully branded microsite hosting a competition that students had to answer weekly brain teasers to be in with a chance to win a prize. The competition was designed to be quick and easy to enter as well as very shareable, ideal for a student audience used to instant gratification.
The campaign was live at the 30 high fliers universities and was promoted by 45 fully briefed On-Campus Promotions Brand Ambassadors. Each Brand Ambassador had 18 hours to promote the competition; this covered pre-promotion, promotion during the competition and generic post-promotion.
The campaign also utilised other Virtual Campus solutions, including targeted e-shots through RateMyPlacement.co.uk.
Our client climbed up 23 places in the Times Top 100
5,792 entries to the competition
Brand Ambassadors delivered 6,326 clicks to the competition
Microsite received 15,222 visitors during the course of the campaign