An investment banking client wanted to ‘attract the un-attracted’ in student talent.
The campaign comprised of a fresh smoothie bar, an interactive video wall, games on a touch table and a #hashtag printer. This was all housed in a 10 metre fully branded inflatable dome.
This allowed students to fully immerse themselves in our client’s company culture, the people who work there and the career opportunities available. Each event was placed in an area of high footfall to ensure we received the maximum number of ‘un-attracted’ students.
All students were greeted by Brand Ambassadors and the client’s business representatives, who showed them around the event and spoke to them about career opportunities.
210,000 estimated brand views across 7 universities
2,139 students’ data was captured
61% of this data were students studying non-traditional subjects
99% of students rated the event as ‘very good’ to ‘excellent’
We created 6 virtual reality events aimed at technology
students, achieving 200 entrants per event and resulting in 10 direct hires!