Linklaters brought its ‘Live Your Ambition’ campaign to On-Campus Promotions to help increase brand awareness. The campaign brought dynamic week-long events to 11 universities, with each one being supported by one of our fully-trained Brand Ambassadors.
Following plenty of pre-promotion, the ‘Live Your Ambition’ campaign was promoted at each university. Students were challenged, via intriguing clues shared on social media, to find keys that were hidden around their campus.
Once an exciting key discovery was made, the winning student would visit the branded Linklaters lockers on their campus to see which locker their key opened and which prize would be theirs!
If they were lucky enough to find themselves with a star prize, they could receive either valuable book vouchers or professional clothing vouchers. And for the runners up, a canvas tote bag filled with branded chocolates and highlighters to share with their friends.
Our Brand Ambassadors also handed out the chocolate and highlighter treats in order to generate even more interest on campus.
In addition to the locker challenge, our Brand Ambassadors promoted other Linklaters events, with very successful presentations being hosted at 17 selected universities. Of course, data capture was also an objective. Overall more than 2,850 signups were obtained for the presentations.
The campaign was a huge success. It received great feedback and demonstrated how a mixture of creative on-campus events and informative face-to-face events can be a fantastic way to engage students.