Herbert Smith Freehills

Stop, pop, roll!

Brand awareness was the main objective when Herbert Smith Freehills partnered with On-Campus Promotions in 2015. Herbert Smith Freehills’ aim was to educate students on the company’s purpose and culture.

The campaign consisted of two aspects, both of which visited 25 universities at the same time and were promoted and run by 39 On-Campus Promotions Brand Representatives and Herbert Smith Freehills Campus Managers.

The first part of the event was an engaging brand splash item focusing on a social media competition. Students who visited the event were asked to take photos using the branded picture frame and props and share it on Twitter, with the hashtag #HSFPopUpOnCampus.

Once all the photos were posted on Twitter, two winners were chosen from each university, winning a second prize of £30 cinema vouchers and an impressive first prize of £100 Amazon vouchers.

The second part of the on campus event was a branded and hugely popular Herbert Smith Freehills popcorn machine. Students were invited to visit the event and, whether they took part in the competition or not, they were given free popcorn and could chat to the Herbert Smith Freehills team.

The combination of the competition and the popcorn giveaway proved hugely popular. There were more than 200 competition entries and 3,000 visitors for some popcorn and interaction with the team. Greater brand awareness was certainly achieved and Herbert Smith Freehills has become a recognised name on campus.

  • 200 competition entries

  • £30 cinema voucher prize

  • £100 Amazon voucher prize

  • 25 universities

  • 39 On-Campus Promotions Brand Representatives