Bloomberg

A virtual visit.

Bloomberg’s campaign saw one of On-Campus Promotions’ biggest installation campaign’s of the 2014-2015 year. The impressive installation visited ten universities during its High Fliers campaign, all aimed at improving Bloomberg’s ranking in The Times Top 100 Graduate Employers list.

Our Brand Ambassadors spent time promoting the events on social media, to create interest in Bloomberg visiting each campus. Once there, the installation gave students the chance to virtually walk around the Bloomberg office and see what a day in the life of the Bloomberg team is like.

Each event was supported by the team, which was on hand to give additional information, capture visitor data on iPads and hand out Bloomberg-branded headphones. The Brand Ambassadors also worked closely with certain societies, such as the A Cappella Society at Imperial College London, to create promotional events highlighting the company.

The events were very well received by students and Bloomberg received lots of interest. However, the most notable outcome of this campaign is that Bloomberg jumped a massive 21 places in The Times Top 100 Graduate Employers list, from last year’s 86 to a fantastic position of 65!

  • Virtual office tour

  • On-Campus Promotion’s largest event of 2014 – 2015

  • Jumped 21 places in the Times Top 100