A highly targeted approach; 1 campus and 1 year group.
WHAT WAS IT?
A highly targeted Brand Manager campaign designed to raise awareness of the UBS Challenge through our Oxford University Brand Managers
WHERE DID IT HAPPEN?
The Brand managers targeted all of the colleges of the historic Oxford University over the course of 2 days.
WHO WAS TARGETED?
It was exclusively Oxford University freshers who were the target of this campaign.
WHAT WAS THE RESULT?
A highly successful online and offline campaign that resulted in the distribution of over 1000 flyers and 100 posters, plus an email to EVERY fresher in the university via the JCR’s of the colleges.
