Promoting internship opportunities in Barclays Retail.
What was it?
A Brand Manager campaign designed to increase awareness of Barclays Retail Internships. The Brand Manager had a definite online focus however as we asked our reps to get emails sent to relevant departments and use Facebook to circulate the job vacancy.
Where did it happen?
At 9 target universities with a strong retail focus.
Who was targeted?
Business, Retail and Marketing Students in the second year.
What was the result?
There were lecture shout-outs, postings on groups, emails from course leaders, all the sort of things that only someone on the inside can do.
